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Datacard Group Demonstrates High-Speed, Low Cost-Per-Card Solution for GSM and Financial Card Issuers at CARTES in Asia

The Enhanced Datacard® MPR5800™ Inline Card Production and Personalization System Delivers Unprecedented Speed Capabilities with Two New Configurations

HONG KONG — March 15, 2010 — At CARTES in Asia, Datacard Group, the world leader in secure ID and card personalization solutions, introduces advanced financial and telecom configurations for the Datacard® MPR5800™ inline card production and personalization system.

"The new MPR5800 system offers fast and cost-effective production based on a proven platform with advanced single-pass technologies."

With a new telecom configuration, GSM card issuers and service bureaus are capable of running at speeds of up to 10,000 cards per hour which allows a single system to personalize up to 5 million SIM cards per month. The high volume telecom market demands that SIM card issuers keep their cost-per-card as low as possible. The enhanced MPR5800 system helps meet this challenge by practically eliminating supplies expenses, while generating throughput similar to shops running multiple machines.

For financial applications, the new MPR5800 system configuration meets traditional card requirements and provides the latest laser technology for flat financial card printing running at speeds up to 6,000 cards per hour. Laser technology offers not only fraud prevention but also low cost per card. Card issuers do not need additional consumables for personalization thus they save a lot of production cost. Personal information is engraved into the surface of cards that is tamper-proof once it has been issued.

"The new MPR5800 system offers fast and cost-effective production based on a proven platform with advanced single-pass technologies," said Michael Langner, director of marketing & business development, card production systems at Datacard Group. "Customers can be assured that the improvements we have made will not only help them increase productivity, but will also help them minimize downtime."

The company also announced that users of existing MPR5000 and MPR5800 systems can benefit from productivity improvements. Field upgrades will be made available that will allow these systems to reach speeds of up to 8,000 cards per hour.

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